Learner Experience Program

Learners at the heart of what we do.
Deliver exceptional learner experiences.

Envisioning a pilot brand for TAFE NSW through strategy, research and UX/CX/UI insights.

Concept, design and implementation of the Learner Experience Program led to a new, unique brand experience, look and feel, and guidelines across a range of marketing collateral. Personalised and invigorated the program with a fluid graphic system, targeted messaging, modern, vibrant illustrations and a palette of nurturing pastel colours.

The fluid movement of the graphic path evokes the journey taken by learners, with TAFE NSW assisting them at all times, making their journey clearer and simplified.

The path, always in motion, brings positive energy and welcoming comfort, with a hint of playfulness along the way. Showcasing TAFE’s youthful, progressive nature and comfortable engagement with the future generation.

— Brand strategy and guidelines

— Brand design and implementation

— Art direction and Illustration

— Copywriting

— Mobile app graphics

— Digital and social graphics

— Print and environmental graphics

— Exhibition, event and merchandise