Sydney Metro

Australia’s biggest public transport project.

Re-design and re-align the brand and guidelines to the NSW Premier’s and Government brand strategic directives, across City & Southwest, Northwest and West Metro. Expanded brand ideation, design thinking by implementing innovative design assets, rules and guidelines in brand and element usage.

Assigned to special projects for print, design templates, social and website to bring innovation and shape the design of future Sydney Metro marketing collateral.

— Brand guidelines re-alignment, refresh

— Strategic driven communications

— Integrated station brochure design
— Campaign collateral

— Shape future marketing material

— Team management

— Project management

Sydney Metro — Mini Projects

Metro Minds

Sydney Metro believes Sydney’s youth has what it takes to solve challenges in Australia’s biggest transport infrastructure project. Metro Minds STEAM and INNOVATION Challenges invite secondary students to come up with innovative solutions to authentic Sydney Metro challenges or opportunities. Mini brand identity, look and feel, and guidelines developed for Metro Minds Steam and Innovation Challenge competitions across print and digital.

Sydney Metro — Mini Projects

Connect 2017

Redesigned the Connect 2017 Identity and new look and feel for the annual offsite all team Sydney Metro event.