Anglican Retirement Villages

"I’ve rediscovered my inner child. And she’s ageless."

ARV are fully signed-up members of the ‘ageing positively’ movement; a point of view that says older people have much to live for, much still to give, and much life left to live.

A visual brand based on this philosophy through the ‘Arc of Life’ and ‘Embrace’ graphic devices, personable and friendly fonts, a selection of photography depicting elderly people in a positive light and picking a colour palette that emits ARV’s vibrancy, resulted in a brand full of vitality and zest for life. A brand that is outstanding, empowering and says ‘seize the day!’

— Brand strategy and research

— Brand design and guidelines

— Copywriting

— Print, digital, social, environment, signage

— Corporate stationery, merchandise

— Infographics

— Marketing collateral

— Project and client management

"I am still creating my life. Every day I learn something new".

We see a world where there is more to life than bowls, bingo and sunsets and where all older people are able to exercise, study, contribute, and love. We dream of a world where all older people live their lives in comfort, freely, securely, with dignity, companionship and peace of mind.