Ray White Real Estate
A place to call home.
Significant philosophical and fundamental developments were required to bring structure and unity to Ray White across all core brand material, visual identity elements, stationery and merchandise, property, agent and online marketing and exterior and interior signage. Creating a universal 17 column grid system, specific guideline rules and templates to suit all material strengthened and enhanced consistent brand communication across all mediums. Resulting in a modern, clean ‘inherently white’ and recognisable brand.
Brand rolled out to 1000+ offices across 900+ publications in Australia, New Zealand and Asia.
— Brand system and guidelines
— Art direction
— Technical writing
— Brand template design
— Corporate stationery
— Marketing material
— Advertisements
— Website and digital
— Merchandise
— Signage exterior and interior
— Vehicle livery
"Reef Imaging is ready to start rolling out the new templates for the Ray White ‘Visual Identity Refresh’. We find ourselves pleasantly surprised at the professionalism, accuracy and crispiness of this new style and commend RW corporate / Gibbs Design for a job well done. It is a breath of fresh air to see a campaign with such intricate thought spent in all the right places."
Eddie Rebehy – Reef Imaging
