Great River City Light Rail – Brand

Parramatta Light Rail Project

Life more liveable.

We are about moving people to where they want to be. In their everyday lives, we connect people to places and bring communities together. We focus on the customer, bringing clarity, collaboration, communication, commitment and cutting edge to our delivery. We’re lively, agile and progressive. Our down-to-earth approach and attention to detail mean we know what to do and how to do it, and we do it with confidence.

Leadership/design direction of brand, design and implementation for PLR, CAF, GRCLR. Establishing a consistent strategy in print, digital, UI, website, animation, social, infographics, illustration, signage, interior, environment, copywriting.

— Created/designed/wrote the GRCLR brand guidelines

— Art directed 5 PLR animations, all PLR design and communication material across digital, print, social, signage, environment.

— Aligned projects to PLR strategic objectives

— Brand strategy, design and guidelines

— Brand template design

— Copywriting

— Print, digital, social, environment, signage

— Corporate stationery, merchandise

— Animations 3D and 2D

— Artist impressions

— Infographics

— Marketing collateral

— Project management across PLR/Transport NSW

Parramatta Light Rail animation

Click the ‘ > Button ’ to play animation

→ PLR Animation 1

Gibbs Design – concept, art direction, design, project management

Arterra Interactive – 3D

Parramatta Light Rail animation

Click the ‘ > Button ’ to play animation

→ Enjoy the new Parramatta Light Rail

Gibbs Design – concept, art direction, design, project management