Aged Care Plus – Salvation Army

Live the life you want with the care you need.

Focussed on capturing and re-defining the brand essence of Aged Care Plus. Created the brand identity for Home & Community Care based on strategic objectives. Developed a new brand strategy including brand personality and tone of voice. Designed and implemented the brand guidelines, photography style and communication collateral including event and signage. Art directed and envisioned photographic mood and shoots on site.

— Brand strategy and direction

— Brand identity and guidelines

— Photographic art direction

— Communication material

— Community care brochure

— Client handbook brochure

— Event and signage material